Discover the Power of Marketing with Social Life

SHG stands as a premier private healthcare provider based in London, renowned for its expertise in diagnostic testing. Offering a comprehensive array of services and healthcare consultants, SHG delivers swift and efficient healthcare solutions to both self-funding and insured patients.

SHG is affiliated with a larger network of private healthcare enterprises, collectively forming a single brand. Notably, SHG marked the inaugural venture within the company to focus exclusively on diagnostic testing. However, being a novel addition to the group and operating from a new site posed significant challenges. With minimal brand recognition, the priority was to raise awareness and attract clientele both locally and nationally. Consequently, there was a pressing need for the development of a website, establishment of social media presence, and creation of a comprehensive online and offline marketing strategy.

We undertook the design and development of a fresh website, incorporating SEO-focused copywriting. Additionally, we executed localised search engine campaigns, optimized social media initiatives, crafted community-specific advertisements, and integrated third-party review software to enrich the user experience.

+300% increase in patient Testimonials: By proficiently integrating third-party review software, we enhanced patient testimonials, thereby improving user experience and bolstering retention rates.

+150% increase in B2B acquisition: In our efforts to raise awareness, we achieved a 70% rise in B2B acquisition, resulting in a substantial increase in financial profitability for the company.

+130% Brand Partnerships: As part of our pursuit of brand recognition, we successfully established national partnerships with internationally recognised companies. This initiative enhanced sales and contributed to our acquisition rates.

+400% Social Media Engagements: Through the optimisation of social media platforms, we delivered high-performing social channels to our client. Subsequently, we tracked conversion rates to sales using targeted campaigns.

"We had the pleasure of working with Shannon at Social life digital in building the brand, design and marketing of Sterling Healthcare Group. Social Life Digital are creative, enthusiastic and enterprising in their approach.

From the design of the website and branding, to SEO development and patient engagement, Shannon was always innovative and professional. Social Life Digital helped us to recognise the importance of interactive feedback and marketing which included links with Doctify (patient feedback platform) which in turn increased the number of referrals and drove business.

They managed the design and posting of content both online and in printed magazines which increased both business and patient engagement. The team at Social Life Digital are a joy to work with. They’ve a wonderful passion for what they do and for the people they work with, and that passion is turned to helping achieve the successes they achieve for their clients.

Healthcare marketing is a niche area where one mould doesn’t always fit all, and Shannon worked closely with us to adapt to the right style, and appropriate marketing whilst maintaining the ethos of the brand and of healthcare."

The accomplishments demonstrated in the SHG case study underscore the efficacy of Social Life Digital's digital marketing methodologies in yielding concrete outcomes for clients. Through the integration of brand identity enhancement, website development, content marketing, and precision-targeted advertising, we facilitated SHG Consulting in reaching its objectives and solidifying its standing within the consulting sector.