Branding Guidelines Creation

Our client approached Social Life Digital with a clear goal: to develop professional branding guidelines that would ensure continuity and consistency across all future branding efforts. They wanted a cohesive brand identity that would resonate with their audience and reflect their values.

The branding guidelines needed to reflect the company’s ethos: warm, vibrant, and professional.

• Conducted a comprehensive brand discovery session to understand their business's core values and messaging.
• Developed a detailed tone of voice guide to ensure consistency in all future communications.
• Analysed key customer personas to shape the visual and verbal identity.
• Delivered a polished, easy-to-use set of branding guidelines within a tight deadline.

Our process involved a variety of tools and techniques to create the perfect branding guidelines. From initial research into the client's customer base to exploring industry best practices, we took care to ensure the guidelines were tailored to their specific needs. Branding guideline creation is a meticulous process that includes crafting a unique tone of voice, setting colour palettes, and ensuring the brand’s visual elements align with the core values of the business. Our key customer research provided essential insights, allowing us to create a brand that speaks directly to the right audience.

The client now has a comprehensive branding guidelines document, which they can refer to when creating content. This ensures consistency and continuity across all marketing materials, strengthening the brand’s identity over time.

"Working with Social Life Digital over the past six months has been a fantastic experience. They have provided top-notch social media management for my clients' office buildings, ensuring a polished and professional online presence. They've also created exceptional templates for my new business, including email signatures and letter templates, which have made daily operations so much smoother. Shannon is incredibly approachable and friendly, making collaboration easy and enjoyable. I'm thrilled with the results and highly recommend Social Life Digital!"

We are delighted to share the results with you below!