Branding Guidelines Creation

The client approached Social Life Digital to create a professional branding guidelines document for their new business. Their goal was to establish a unified brand image, ensuring all future marketing efforts were aligned with this overarching vision.

The branding guidelines needed to reflect the company’s ethos: warm, vibrant, and professional.

We undertook a comprehensive discovery process, which included:

• Identifying the target audience.
• Researching social media platforms to understand where the brand should focus its efforts.
• Conducting in-depth research into the client’s industry to identify key customer information, trends, and behaviour.
• Investigating competitor brands to gain insights and positioning strategies.
• Gathering data to inform other vital areas of the brand’s identity, such as tone of voice and visual consistency.

The creation of branding guidelines involved using industry-leading tools and methodologies for brand strategy, customer profiling, and visual identity creation. Key customer research, informed by demographic and psychographic data, played an integral role in ensuring the guidelines would resonate with the target audience. By understanding customer preferences, we tailored the brand's tone, visual style, and content strategy to suit their needs.

The client now has a comprehensive branding guidelines document, which they can refer to when creating content. This ensures consistency and continuity across all marketing materials, strengthening the brand’s identity over time.

"I set up my own HR Consultancy and Coaching business at the start of this year, and engaged with Social Life to help me get organised with my ideas and ambitions. I have received such careful and dedicated support and would simply not have been able to get off the starting blocks without the personised service that I received. A caring and committed service to high quality delivery and always on time. If you are on the fence about getting help with your business I would say, just go for it with Social Life!!"

We are delighted to share the results with you below!