CLIENT LOGO TRANSFORMATION
The client approached us with an old logo that no longer aligned with her brand's image or the professional standards she wanted to project. She sought a polished and professional design that better represented her business and conveyed credibility and trustworthiness.
Style & Approach
The new logo was designed to be sleek, professional, and aligned with the client’s brand vision. Our approach focused on creating a design that reflected her business values while maintaining versatility across various platforms and materials.
Tasks Performed
- Discovery Session: Conducted an in-depth consultation to understand the client's brand identity, target audience, and business objectives.
- Competitor Research: Analysed industry trends to ensure the logo stood out while remaining relevant to her niche.
- Design Development: Created several design concepts, incorporating the client’s preferences and brand vision.
- Finalisation: Delivered a refined, scalable logo suitable for use across digital and print media.
Tools & Technologies
The creation of this logo involved using industry-leading tools and methodologies for brand positioning, customer profiling, and visual identity creation. Key customer research, informed by demographic and psychographic data, played an integral role. By understanding customer preferences, we tailored the brand's identity, visual style, and market positioning to suit their needs.
The Results
The client now has a polished and professional logo for her business, which they use across digital and print content.
Client Testimonial
"I set up my own HR Consultancy and Coaching business at the start of this year, and engaged with Social Life to help me get organised with my ideas and ambitions. I have received such careful and dedicated support and would simply not have been able to get off the starting blocks without the personised service that I received. A caring and committed service to high quality delivery and always on time. If you are on the fence about getting help with your business I would say, just go for it with Social Life!!"
Visuals
We are delighted to share the results with you below!