National Publication article for serena consulting

The client sought guidance in the planning and exploratory phase of releasing an article in the national publication Women In Change. The goal was to highlight Serena’s inspiring personal story while simultaneously promoting her consulting services. This required a balance of storytelling and strategic messaging to connect with readers who may resonate with her journey and seek her support.

Our approach focused on crafting a narrative that showcased Serena’s experiences in a relatable and empowering way. By tying her personal story to her professional expertise, we ensured the article not only inspired but also positioned her as a trusted guide for others facing similar challenges.

• Conducted a discovery session to explore key elements of Serena’s story and its alignment with her services.
• Identified areas of her journey to emphasise in order to connect emotionally with readers.
• Drafted a cohesive narrative that combined her personal experiences with actionable insights for her audience.
• Took part in the communications to strategise placement in Women In Change to ensure the article reached a targeted demographic.
• Collaborated with Serena to refine messaging for maximum impact.

• Story Mapping: Outlined key moments of Serena’s journey to form a compelling narrative arc.
• Editorial Strategy: Tailored the content to align with Women In Change’s audience and editorial tone.
• Audience Analysis: Focused on crafting messaging that would resonate with individuals seeking guidance and inspiration.

The article successfully positioned Serena Consulting as a leader in transformational guidance. By combining her personal experiences with professional expertise, the piece engages with a wide audience and has the potential to generate increased interest in her services. This project highlighted the power of personal storytelling as a tool for business growth.

"I set up my own HR Consultancy and Coaching business at the start of this year, and engaged with Social Life to help me get organised with my ideas and ambitions. I have received such careful and dedicated support and would simply not have been able to get off the starting blocks without the personised service that I received. A caring and committed service to high quality delivery and always on time. If you are on the fence about getting help with your business I would say, just go for it with Social Life!!"

We’re proud to have supported Serena Consulting in creating meaningful content that drives connection and change.

Read the article HERE!